CONTENT LIVE DATE: Sept 15th - Oct 15th

SUBMIT TO: [email protected]

About Culture Pa’lante

We are thrilled to invite you to participate in our Latin Heritage Month campaign, themed "Cultura Pa’lante." This campaign is all about celebrating how we are bringing our culture forward and modernizing it while honoring our roots. We want to showcase the vibrancy, creativity, and resilience of our community through the lens of your unique story.

While creating content, it’s important to note that we love bright, high-resolution, vertical, images + content that depict joy and all things next generation Latin.

Concept

The theme "Cultura Pa’lante" asks the question: "How are you bringing your culture forward and modernizing it?"

We are seeking creators and innovators who are actively pushing the boundaries of our cultural heritage, blending tradition with modernity in their daily lives. Cultura Pa’lante offers a candid dialogue featuring next-gen Latinos who are trailblazers and innovators in their field.

We want you to put together a "Day in the Life" - style vlog ****that highlights how you embody and advance "Cultura Pa’lante."

“Day in the life” vlog example from Shop Latinx’s Heritage & Hustle campaign

What we want from you

Example linked here

We value authentic, unfiltered conversations where you can openly share your experiences, insights, and challenges. Your unique expertise and perspective are what make you an exceptional storyteller, so be prepared to delve into your journey. Bring your passion to the forefront and let us know what drives you in your field. While open to discussing challenges, we still want to maintain a positive and inspiring outlook for the audience at home.

Content Requirements for Open Call Submissions

For those interested in joining our "Cultura Pa’lante" campaign, we welcome your submissions! Here’s what we’re looking for:

• Format: Vertical video (preferably 9:16) for social media platforms.
• Theme: Share your interpretation of "Cultura Palante" by showing us how you are bringing your culture forward. This can be through your daily routines, work, or creative expressions.
• Duration: 15-60 seconds.
• Visuals: Vibrant and dynamic shots that blend cultural heritage with modern elements.
• Narration/Voiceover: Tell your story and answer the question, "How are you bringing your culture forward?"
• Submission: Post your video on Instagram and/or TikTok and tag us @eatloisa for the chance to be featured on our feed! Selected submissions will be re-posted on our social media platforms during Latin Heritage Month.

CONTENT LIVE DATE: Sept 15th - Oct 15th